It is quite necessary to first know how WeChat works and why people use it in order to take hold of this app as a marketing platform. WeChat is a multipurpose app that users use to perform many operations in China, including the following:
- Settle bills and administer their bank accounts.
- Arrange for food.
- Purchase movie tickets and clothes.
- Read News.
- Organize for cabs.
- Book an appointment with a doctor.
- Make a post to social media.
- Remit money to loved ones, particularly family and friends.
- For flight check in.